ACE for Good 2021 tennis tournament has successfully come to a close after two intense weekends of exceptional sporting talent. The event was organized by Rackets Academy, one of the most prominent tennis academies based in Dubai, and an initiative by one of its top players Hussein Nada, 17 years old, a grade 11 student in the American School of Dubai,

Nada created a platform called “ACE FOR GOOD” to connect tennis lovers to play and support a good cause. The Tennis matches featured some of Dubai’s top players from different nationalities and different age groups. The tournament managed to support the cause through players participation and the backing of numerous sponsors such as: Brand for Less (BFL), Daoud Group, Loca restaurants, Head, Marina Pharmacy Group and the Flower Company and many others over two weekends on the 30th of April. Yasser Beydoun, Co-Founder and Managing Partner of BFL Group, said: “BFL Group is so proud of this sponsorship, as we always strive to work for philanthropic causes since this reflects our values. Nevertheless, sports and fitness related activities always get our support as we believe in their key role in maintaining our mental health and wellbeing.”

“We salute Hussein for his initiative and efforts, which made us so excited to take this sponsorship opportunity and support him in achieving this great cause. He showed us that age is never a barrier for doing good; we can all do something good for the community as long as we believe in the cause and in our abilities,” Beydoun Added

This could be one of the many editions of ACE for Good, as Hussein’s plan is to roll out the initiative on a regular basis. He is also hoping to implement it in other countries with the support of various tennis communities.

The goal is to successfully include children with autism into our community through holistic approaches to their education and therapeutic interventions; together with focused efforts to create social awareness about autism.

“It is also important that families feel supported and encouraged as they navigate their child’s developmental challenges. With all difficulties families continue to face due to the pandemic our support and efforts as athletes and community members are more important than ever.” Nada said. He also added, ”the timing of the tournament  is in parallel with the Autism Awareness Month and therefore has attracted many interest”.

Source: FleishmanHillard 

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