VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, is excited to announce that Akira Back at THEATRE will launch in Dubai on 26 September and Abu Dhabi on 10 October. The Michelin-starred chef is currently in the Emirates to celebrate the highly-anticipated culinary collaboration, which represents a new era of fine dining and film.

Akira Back at THEATRE is sure to set a new benchmark in cinema dining and will allow guests at THEATRE, VOX Cinemas’ luxury cinema concept, to enjoy a menu curated by the world-renowned chef. Featuring a dynamic combination of Akira Back’s signature dishes as well as culinary creations exclusive to VOX Cinemas, the modern Japanese menu comprises Appetisers, Starters, Signature Rolls, Cinema Classics, Mains, Desserts and Signature Mocktails. Menu highlights include must-try appetisers such as Akira Back Pizza, mouth-watering mains including Kimchi Fried Rice and Angry Chicken, AB Kiss, a dessert that looks almost too good to eat and Kajitsu, one of many delicious and fragrant hand-crafted mocktails

The launch of Akira Back at THEATRE underscores VOX Cinemas’ commitment to continuously diversify its offering with new innovations and deliver an all-encompassing cinematic experience that exceeds guests’ expectations. Just last week, VOX Cinemas launched THEATRE Café, a full-service dining concept in the foyer of VOX Cinemas at Mall of the Emirates.

VOX Cinemas’ THEATRE combines film with fine food and provides guests with the option of dining in an exclusive private lounge area or having their food delivered straight to their seat through the in-theatre waiter service. Redefining the luxury cinema experience, THEATRE boasts reclining leather seats, plush blankets and pillows and cutting-edge audiovisual technology in a stylish and intimate setting.

Famed for his sense of adventure and creativity, Akira Back has enjoyed an illustrious career bringing his culinary expertise and artistry across the globe, with a portfolio of critically acclaimed restaurants and lounges in destinations like Beverly Hills, San Diego, Seychelles North Island, Toronto, Singapore, Seoul, Dubai and more.

Akira Back at THEATRE launches on 26 September at VOX Cinemas in Dubai including Mall of the Emirates, Nakheel Mall and City Centre Mirdif and on 10 October at VOX Cinemas in Abu Dhabi including Yas Mall, The Galleria Al Maryah Island, Al Jimi Mall and Nation Towers. Later this year, it will be rolled-out across Bahrain, Qatar and Kuwait.

Source: Ogilvy



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